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- Field of activity: economic development of disadvantaged regions and populations, education, environment and other social ventures that attempt to bridge social gaps
- Innovation: innovative and creative social ventures that guarantee a unique approach to advancing social and community needs
- Impact: the venture (its model) can be potentially replicated and expanded to additional populations and geographic regions in Israel or abroad
- Sustainability: the venture can potentially be economically and environmentally stable long term
- The entrepreneur: deep commitment to the venture and its development and a strong belief in generating income and decreasing dependency on philanthropic funding
- Stability: social impact track record
- Track record: in operation for two years or more
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